8 Sep 2010

September 18 is National Offlining Day

Eric Yaverbaum and Marc DiMassimo (two savvy marketers) have launched a campaign to turn September 18 a national day of offlining - a digital sabbath:

"Try making an Offlining Resolution. Have an Offline Father’s Day. Consider committing to a weekly Offline Sabbath. We think you’ll be glad you did, and we’re pretty sure you’ll find others who are glad too."

They put together some clever viral graphics as well. September 18, notably, is Yom Kippur. There's a pledge too. Count me out.

17 Nov 2009

Ten Common Phrases That Could Soon Be History

Earlier this week Oxford University Press declared "unfriend" its word of the year. This got me thinking... now that we are entering an era of media reforestation what common phrases could soon be history? Here's 10 that I came up with. You may disagree but I believe all of these have faded or will be gone soon. (All images are from Flickr via Creative Commons and are credited.)

21 Oct 2009

When Twitter Trumps E-mail

Macworld breaks down when it's better to use Twitter over email:

When avoiding junk-mail filters is a priority
When you need a handy universal contact page
When you want to tell friends about the newest dancing baby video
When your group needs a fast way to share

I would add one more - when you actually want to reach someone. I am
finding that the 140 character limit on both sides of the ball can
solicit a faster response than email at times.

3 Aug 2009

Trends: Twitter Changes Language Much Like the Telegraph Did



The New York Times has a great piece up about how much as the telegraph changed writing back in the 19th Century, so might Twitter do the same today. This chart from 1891 illustrates how phrases were condensed down into single words to adapt for what then was a new medium.

Could "RT" become something we use in everyday speech?

19 Jul 2009

Think You Can Really Text While Driving? Try This Test

The New York Times has created a game that lets you test if you really are capable of texting while driving. Don't try this at home. (Via Dwight Silverman)

Steve Rubel's Posterous

Steve Rubel (bio) is SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm.

He is charged with helping clients identify emerging technologies and trends that can be applied in marketing communications programs. Rubel also explores these topics on his site and in monthly columns for Forbes.com and Advertising Age. He can be found on Twitter and Facebook as well.

Steve can be reached via email at steverubel@gmail.com.

Note: Everything posted on this site is Steve's personal opinion. It does not represent the views of Edelman or its clients.